Cadbury India and Cadbury UK Comparison

Cadbury India and Cadbury UK Comparison The Cadburys Inc has provided us a broader view of the chocolate category. The Cadbury chocolate is able to share with their market insights based on the unparalleled breadth of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionery business one of the most efficient in the world. The merge in 1969 with the Schweppes and the subsequent development of the business have led to the Cadbury Schweppes to take the lead in the both confectionery and the soft drink market in United Kingdom and becoming a major force in the international market. Today Cadbury Schweppes manufactures its products in 60 countries. The Cadbury story is a fascinating story of a family business that grew in one the biggest, most lowed chocolate brand in the world. A story that you will remember as the story of The RealTaste of Life. THE LEGEND CALLED CADBURY 1824 In 1824, John Cadbury opened a grocers shop at 93 Bull Street, Birmingham in the 1830s. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. 1831 The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse in nearby Crooked Lane. 1842 John Cadbury was selling no less than 16 varieties of drinking chocolate and 11 different cocoas! The earliest preserved price list shows that you could buy drinking chocolate in the form of both pressed cakes and powder. 1861 Johns health rapidly declined and he finally retired in 1861, handing over complete control of the business to his sons Richard and George. 1866 The turning point for the Cadbury business was the introduction of a new processing technique, resulting in the 1866 launch of Cadbury Cocoa Essence, the UKs first unadulterated cocoa. 1879 The business prospered and the factory was moved to Greenfeild a few miles away from Birmingham known as Bourneville. 1897 When Cadbury started making Cocoa Essence they had lots of cocoa butter left over, so they used it to make bars of chocolate!. 1905 Swiss manufacturers were leading the field in milk chocolate, with much better products than their rivals. In 1904, George Cadbury Junior was given the challenge to develop a milk chocolate bar with more milk than anything else on the market. (SOURCE : http://www.cadbury.co.uk/the-story) Cadburys Dairy Milk Story In June 1905, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the companys best selling product by 1913. George Cadbury Junior, responsible for the development of the bar, has said All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customers daughter suggested Dairy Milk, the name stuck. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadburys was the brand leader in the United Kingdom. In 1928, Cadburys introduced The Glass and A Half slogan to accompany the Dairy Milk bar, to advertise the bars higher milk content. (SOURCES : http://www.cadbury.co.uk/products/Dairy-Milk?c2=1459p=2360) Cadburys Milk Tray 1915 Boxes of chocolates had been produced at Cadbury since the 1860s. But they were expensive, sold in small quantities and would only have been bought for very special occasions. Milk Tray was different: a chocolate assortment, affordable enough to be an everyday treat. To start with, the chocolates were sold in 5 1/2 lb boxes, which would be put out in trays to sell to customers, which is where the name originated from. One was Milk Tray and one was Plain Tray. Then, in 1916, Cadbury produced a half-pound box of chocolates, followed by a 1Ib box in 1924. By the mid 1930s it was outselling all its competitors. (SOURCE : http://www.cadbury.co.uk/Home/the-story/milk-tray-is-launched) The Cadbury Story Cadburys Success Story In 1824, the U.K. enterprise founded by John Cadbury had the objective of creating the chocolates that could be recognised as the most highest quality driven chocolates. By 1969, there was a merger between the Cadbury and Schweppes, the soft drink giant. Cadbury brands were already famous all around the world. Today more than 120 countries enjoy the products by Cadbury, having over 40 brands in the chocolate confectionery. Cadbury also dominated the market as far as U.K. and Australia and thats why it have been dubbed as The worlds master chocolate makers. The Secret of Cadburys Success The secret behind Cadburys continuing success is first theres a careful selection of finest cocoa beans from the western parts of Africa, adding the quality of hazel nuts from Turkey and fine sheets and natural ingredients available to us anywhere. At last, theres skillful marketing as Cadbury always takes care in the selection and marketing process of the right range of products. The key ingredients in Cadburys success is the selection of the right product, partners, marketing team and strategies, promotion techniques, and finally the employees. Success is based on 3 factors : Quality, Advertising, Value for Money. ORGANISATIONAL STRUCTURE Product Profile Cadbury have a wide range of product line with more than 40 brands of chocolate confectioneries. The products can be filtered as : Christmas Treat Bars Boxes, tins and bags Drinks Halloween Treat Cadburys Market Segment Market place for any product consists of many different segments of customers, each having needs and wants different from each other. The market segments can be defined in numerous ways : Demographic Variables (gender, marital status etc) Lifestyle of consumers (daily activities, hobbies), the benefits that the customers look for in a product or an occasion on which the product may be consumed. Cadbury takes in account all the major segments while manufacturing and designing new product range. The company has targetted numerous segments in the same market such as : Snatched Break Segment It refers to the breaks that the consumers use to consume products like chocolates, biscuits etc with tea or coffee. Example Cadbury Perk Impulse Segment The products which are bought without thinking on the spot, no planning is done before the product or the service is bought from the market place. This includes chocolates like Cadbury Dairy Milk. Cadbury United Kingdom Market Size The six months ended 30 June, Cadburys underlying pre-tax profits jumped by 11 per cent to  £262m at constant currency. Its total sales jumped by 4 per cent to  £2.77bn Todd Stitzer, chief executive of Cadbury said. The chocolate tablet confectionery market is CDM market, representing 17%,  £ 731 million. The CDM brand is worth approximately  £360 million in the UK. 500 million bars are made each year, in the UK. By 2007 Cadburys held over 10% of the  £731 million UK confectionery market share with 23 types of CDM . (SOURCE : Leatherhead Food Research, 2009, Cadbury,n.d.) Gorilla is a British Advertisement Campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk brand chocolate. The 90-second television and cinema advertisement, which formed the centre piece of the GBP 6.2 million campaign, was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence, was handled by advertising agency Fallon London. Threats Competitive pressures from other branded suppliers (national and global). Aggressive price and promotion activity by competitors possible price wars in developed markets. Brands in competition Value Share DM (C/Kraft) [50%-60%] Galaxy (Mars) [10%-20%] Excellence (Lindt) [5%-10%] Aero (Nestle) [5%-10%] Milka (Kraft) [0%-5%] There is a threat of change of the current external environment which is likely to alter the nature of the market. For example change in the taxing regime, Government laws regulating the industry, and other factors which are likely to impact negatively on the industry (SOURCE:Cadbury, 2008). There exists no brand loyalty in the chocolate market and consumers frequently shift their brands. Raised health and ethical concerns. Opportunities The confectionery market is characterized by a high degree of merger and acquisition activity in recent years. Opportunities exist to increase share through targeted acquisitions. There is a lot of potential for growth and a huge population who do not eat chocolates even today that can be converted as new users. Recommendations Dairy Milk should emphasis on cocoa-butter not milk-butter as the latter melts at higher temperatures and thus building perception of quality. Price also needs to become more affordable. Promotional strategies also need to be revised especially in Cadbury UK so as to gain attraction of customers above other famous brands. People in UK focus more on the packaging and the ingredients and less on the taste. So Cadbury here should make strategies to attract customers by being effective in this area. Cadbury India is well established and is a leading brand so it should continue with their effective style of advertisements and other promotional schemes. One new product launch every year might be profitable. (SOURCE: http://www.marketingmagazine.co.uk/) Market Scanning This implies scanning internal and external environment. internal environment consists of 4ps, external implies scanning environment within which company operates. Analysing 4ps of Cadbury in comparison with close rival companies Marketing Mix Elements Cadbury Hershey Nestle Mars Inc. Product Range of fair trade chocolates, Chocolate bar that are made up of more milk, biscuits, ice cream, beverages etc Chocolate and candy bars, baking chocolate, lollipops, cookies, cocoa mix, ice cream toppings etc Chocolates, cereals, The company uses its name to endorse /nestle Easy Whip, fair trade Kit Kat M Ms, Fair trade Mars, Snickers, Orbit, Extra. Place Sold through network of whole sellers, retailers Retail outlets like convenience store, grocery chains, brokers, whole seller and retailers Only on stores and supermarket Retailers and whole sellers Price Affordable + high quality indulgence Prefer to stay with one price policy Low prices compared to other chocolates Affordable Promotion TV, Internet, outdoor, radio, emotional appeals in ads Brand extension, acquiring famous brands Extensive promotional tools, constant product supply Intensive ads campaign worth of  £600 million. The company stands better in terms of range of products as it offers more products than other confectionery company. Many brand under Cadbury have been certified as fair trade while only few chocolates have been certified as fair trade for rival companies. With regards to place the company needs to develop direct relationship with supermarkets, grocery chains as what competitor Hershey is pursuing. In terms of price, the company is considered to be slightly expensive than Nestle. The company also lags behind than Mars Inc. in regard to promotion. Source: Best Global Confectionery Company, Corporate Watch (2010) Cadbury India Cadbury began its operations in India in 1948 by importing  chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities an 4 sales offices. The corporate office is in Mumbai. Market Size The chocolate market for India is growing rapidly. The market size has grown larger in the recent years. Of the 20 tonnes of the market for chocolate accounting for around 400 crores, out of which Cadburys share is 70% which is followed by Nestle accounting for about 20 %, then Amul having 5% and rest with the minors. The major competition is between the Cadbury and Nestle. At present, the existing Cadbury Dairy Milk has a market share of 35 per cent.We already have 70 per cent of the Rs 2,000-crore (Rs 20-billion) chocolate market in India and now with the retail environment changing, Silk will help us tap into a wider audience, says Cadburys executive director, marketing and international business, Sanjay Purohit. Threats There may be a threat of entry of other products in the market which will increase the level of competition in the market. There are other companies which are likely to introduce the same products in the market once there is success of the initial product.(Cadbury, 2008). Social changes like rising obesity and consumers obsession with calories counting.( Department of Health, 2005) Globalisation may bring in better brands for upper end of the market and it may loose market share but will remain brand leader. Opportunities Increasing gifts cultures in India. Substitute to Mithais with higher calories/cholesterol. To respond to changes in consumer tastes and preferences healthier snacks with lower calories need to be developed. Internet usage in India has been growing at a very high rate and majority of the urban population is connected to the interest. Since there is not company that is currently using online sales, the company will look into using this strategy to boosts its sales (Laura, 2008). Brand ambassador Amitabh Bachchan for advertising there new products. As Cadbury became a part of Krafts Foods, its distribution  network is increased. Positioning Cadbury dairy milk made position of its product chocolate not only in the minds of consumers but also in the market. It uses various promotional techniques to make position in the minds of customers Cadbury have good quality, more features like unique taste, design, logo and other attributes as compared to its competitors. Cadbury dairy milk is superior in quality, continuous improvements Its price is reasonable and affordable by all customers. good use of advertising is used especially the use of slogans to position a positive concept in customers minds. Cadburys reputation is built upon quality; a commitment to continuous improvement will ensure that this promise continues to be delivered. The companys punch line for advertising Cadbury dairy milk REAL TASTE OF LIFE itself depicts how well the product is positioned in the market. The product shows the purity of milk, taste. PEST Analysis P : There are no restrictions on the pricing of the products by the political institutions that is the pricing of the product is decontrolled. E : 1) There has been an increase in the per capita income depicting high disposable income. 2) There has been an increase in demand due to the growth of the middle class. 3) Better penetration due to low production costs. S : 1) Increased demand due to increasing gift culture. 2) Increased substitute demand against the Indian Mithais. T : The company has fulfilled the international standards. FINDINGS AND SURVEYS Do you consume chocolates ? Which chocolate brands do you prefer ? From where do you prefer to buy chocolates ? Are you aware of the campaign Gorilla ? Which Cadbury product do you usually prefer to consume ? Do you think Cadburys products are easily available in the market ? DATA ANALYSIS AND FINDINGS Data was tabulated manually and was also analysed manually. Excel was used to make graphs and pie charts. Simple average method was used to compute the data and to get to the answers of the questions : 26 % of the people are not interested in eating the chocolates and 74 are eating chocolates. 60 % people prefer the Cadbury brand chocolates after that of Nestle, Mars, Lindt etc. Most of the people buy chocolates from the super stores and after that from retail outlets and movie halls. 54 % of the people are not aware of any brand campaign GORILLA whereas 46% are aware. This shows that the company needs to advertise more in the market. Dairy Milk is the most consumed chocolate product from Cadbury. 90% shows that the Cadbury brand chocolates are easily available in the market.

Reflective Essay on Communication

I am a health care assistant (HCA) on an elderly care surgical ward and we nurse many different patients who have had elective surgery and corrective surgery after a trauma. I have a lot of contact with patients who suffer with dementia, ongoing confusion due to urinary tract infections and can often display challenging and aggressive behavior.I have found on a daily basis that patients become can frustrated when they cannot communicate what they want, and I was sure that with my strong accent I would come across as harsh. This left me feeling worried and sometimes inadequate because it is in my job and personal nature to want to help those in my care. As part of my Personal Assessment Document (PAD) my mentor and I decided that I would I would push myself to speak with patients more and see how they reacted to me. I would read the patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s purple à ¢Ã¢â€š ¬Ã…“This is meà ¢Ã¢â€š ¬Ã‚  folder to try and engage them on a more personal level.With this reflective ac count I will be discussing an experience that I had on my ward and how through reflection I have managed to gain more confidence in my ability to talk to my patients and convey my compassion in the way I communicate with the patients in my care.I will use the reflective framework devised by Atkin and Murphy (1994) to construct this account. It is the right model of reflection for me to look back and learn from my experiences.Personally, being a good student and health carer does not just come with reflection in the mind but also reflective practice which, according to the nursing standard à ¢Ã¢â€š ¬Ã…“enables a student to develop their skills, increase their knowledge and deal with emotionally challenging situationsà ¢Ã¢â€š ¬Ã‚  (RCN 2012). Reflection is something that should be engaged with on an everyday basis and from very early on in your health care career. It enables you to carry on caring about the patients you treat and how to improve yourself personally and professiona lly.I enjoy both the personal rewards and the challenges that go hand in hand with working with patients with dementia. I find that on the drive home I tend re-evaluate everything in my life and be grateful for the now. A patient whom will go by the pseudonym of à ¢Ã¢â€š ¬Ã…“Pollyà ¢Ã¢â€š ¬Ã‚  to maintain her confidentiality (The NMC Code of professional Conduct, 2004) was admitted to the ward with a fracture to the neck of her femur.I was advised that the patient was very confused, and would spit at staff and be both physically and verbally aggressive when approached but would constantly cry out that she needed help. She was in the early to middle stages of Alzheimerà ¢Ã¢â€š ¬Ã¢â€ž ¢s disease and had come from a care home for those suffering with dementia. Alzheimerà ¢Ã¢â€š ¬Ã¢â€ž ¢s disease is characterised à ¢Ã¢â€š ¬Ã…“by the loss of short term memory, deterioration in both behaviour and intellectual performance and slowness of thoughtà ¢Ã¢â€š ¬Ã‚  (Dictionary of Nurs ing 1998).In handover that morning I found that I would be working with her that day, and as she was post operative I would need to wash her and try to mobilise her to sit out in her chair so that the physiotherapists could help her to walk again and get her on the pathway to being discharged back to her care home. I found that I was nervous in approaching this patient as I did not want to upset her or get hurt. Personally I would always wake patients like Polly who require the attention of more than one member of staff last as it is better to leave the patient to sleep so that they are well rested. That, and from handover I had learned that Polly had experienced a rather active night.Before waking Polly I had read her personal à ¢Ã¢â€š ¬Ã…“This is meà ¢Ã¢â€š ¬Ã‚  purple file to find out if she had any preferred names, and how she liked to be spoken too. This is me was devised by the Alzheimerà ¢Ã¢â€š ¬Ã¢â€ž ¢s society and à ¢Ã¢â€š ¬Ã…“is intended to provide professionals w ith information about the person with dementia as an individual. This will enhance the care and support given while the person is in an unfamiliar environmentà ¢Ã¢â€š ¬Ã…“(Alzheimerà ¢Ã¢â€š ¬Ã‹Å"s society 2011). With this information I could help maintain a similar routine for Polly and I would not confuse her by overloading her with too many questions and instructions.I woke Polly up gently, and sat myself down in the chair by her bed so that I was not standing over her. I spent almost thirty minutes with Polly getting her up and ready, the patient did not get upset or frustrated with me, and  she was able to do most of the washing and dressing herself with help from me. Once this was completed I handed over to physiotherapists that they too should take this approach with Polly.I spent twelve days in total with Polly. In this time she was aggressive with me, and she would spit at me when I approached her. Yet, once I used her preferred name and tailored my approach to what sh e needed from me, I found that Polly was a pleasant and wonderful lady, who could be the complete opposite to the patient that was first handed over to me that first morning.Morris and Morris state that the symptoms of dementia are experienced by each person in à ¢Ã¢â€š ¬Ã…“their own unique wayà ¢Ã¢â€š ¬Ã‚  (2010) and this is reinforced by the publication of the à ¢Ã¢â€š ¬Ã…“this is meà ¢Ã¢â€š ¬Ã‚  leaflet. It enables staff to really look at each individual patient and assess what their needs are. In reflection, if I had not read this leaflet and just gone ahead and woke Polly up as I do each patient, the events of the day could have taken a very different path. I found that by talking to Polly as requested in her leaflet that she reacted in a calmer manner and did not get as anxious or frustrated as quickly as my colleagues had prepared me to think.Reflecting over my first day with Polly, I do not remember struggling to say my words more clearly than what I normally would have done. Polly was not deaf, nor was she a child and I kept it in my mind that this patient was still a scared lady who had broken a big part of her body and was in a large amount of pain. Furthermore, she might not be able to communicate this fact as clearly as someone without dementia.Hobson states that, the HCA will need to à ¢Ã¢â€š ¬Ã…“learn to adapt how they attempt to understand what the person is saying to themà ¢Ã¢â€š ¬Ã‚  and that this can only be achieved by à ¢Ã¢â€š ¬Ã…“entering the same world as the person with dementiaà ¢Ã¢â€š ¬Ã‚  (2012, P337). At times Polly would pretend to cry like a child and repeat the words à ¢Ã¢â€š ¬Ã…“Oh Mummy, mum, mum. Oh Mummyà ¢Ã¢â€š ¬Ã‚  but not be able to give an answer when questioned what was wrong and how could we help her. Taking this into consideration, Polly might not be actually asking for her Mum but actually trying to communicate a much deeper need.My understanding of how patients with dementia communicate lead me to point to Pollyà ¢Ã¢â€š ¬Ã¢â€ž ¢s hip and ask her if she felt pain there when she moved, to which she replied yes she did. In reflection I found this was a much better approach rather than just asking if Polly wanted any pain relief. Elkins has stated that asking the patient with dementia a direct question is almost a waste of time, as the patient does not have the information to give you. Instead it is more beneficial for the patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s sense of self worth to ask them a question with an optional answer of à ¢Ã¢â€š ¬Ã…“yesà ¢Ã¢â€š ¬Ã‚  or à ¢Ã¢â€š ¬Ã…“noà ¢Ã¢â€š ¬Ã‚ . It could also be said that a statement rather than a question is better because it leaves the patient feeling more in control (2011).From this experience, I suggested to the nurses that when doing their drug round that they should lower themselves down to Pollyà ¢Ã¢â€š ¬Ã¢â€ž ¢s eye level and ask her if her hip hurt her, rather than standing at the end of her bed or beside her asking if she wanted any pain relief. This suggestion meant that Polly had more regular pain relief, and as a team we knew when she was in pain.Furthermore, this information could be added to her file and become part of Pollyà ¢Ã¢â€š ¬Ã¢â€ž ¢s future care pathway. Elkins raised the very same argument that à ¢Ã¢â€š ¬Ã…“once an effective communication bridge had been achieved, the individual is much more like to remain calm and anxiety freeà ¢Ã¢â€š ¬Ã‚  This would show that dialogue between patient and healthcare professional had been greatly improved and would continue to do so in the future (2011).In reflection, I have found that I was so focused on the need to be understood through my use of English that at times I under-estimated the importance of non-verbal communication. Now, having taken a step back I see that I am almost in the same boat as the patient suffering with dementia, we are both just à ¢Ã¢â€š ¬Ã…“an individual attempting to communicateà ¢Ã¢â€š ¬Ã‚  (Hobson, 2012) a nd as a HCA the method of employing à ¢Ã¢â€š ¬Ã…“feelings and emotionsà ¢Ã¢â€š ¬Ã‚  should become more à ¢Ã¢â€š ¬Ã…“significant than the spoken wordà ¢Ã¢â€š ¬Ã‚  (Hobson, 2012).Although my confidence in speaking to patients is always growing, I am more appreciative of how much more effective my body language, and the tone of my voice can be when communicating with a patient with dementia. Yes, looking after these patients can be a challenge but getting past the dementia and working in ways that compliment the patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s mindset will be of more  benefit to the patient. By spending some time reading each patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s information leaflet I am able to help maintain a patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s well being and create a more anxiety free environment for our patients.

Social Work Psychosocial Assessment

APRIL’S PSYCHOSOCIAL ASSESSMENT Referral April was not a referral client; rather she did her own research after feeling unsupported by her previous therapist. She found this practice on the Pratt Institute listserv as she was looking for a psychologist close to school. According to April, she received a diagnosis of stage three Non-Hodgkin Lymphoma five weeks ago and had not told anyone close to her. She wanted to talk to someone â€Å"objective† to figure out what steps to take next. Client IdentificationDemographics: April is a 23 year-old woman who currently lives on campus at Pratt Institute studying architecture and urban planning. Her parents are married and she has a 21 year-old brother, Daniel, who has a diagnosis of Down syndrome. Her father used to be in the army and now works for the US Department of Veterans Affairs, her mother cares for her brother. Employment/Education: April is in her second year at Pratt and presents to overwhelmed with current workload, yet managing to get by.She seems focused and undeterred by her presenting issue to complete her education. It is unclear if April is employed, she did not mention it. Income and Source: As stated above, it is unclear if April is currently working, receiving financial help from her parents, or receiving government loans and bursaries. Further information on her sources of income may need to be clarified to determine as this could have an impact on the care available to her in the near future. However, her interest in alternative medicine could mean she is not worried about finances.Living Environment: The specifics of April’s living environment are unknown. She has not stated any concerns about her living situation. Sources of Information The information contained in this assessment was acquired in an in person appointment with April that she scheduled. No information was obtained from any other sources. Problem Definition April was diagnosed five weeks ago with stage three N on-Hodgkin Lymphoma. April stated she feels â€Å"tired† and has been experiencing â€Å"night sweats† lately.Although, she states that she â€Å"knows† she has cancer, she seems to be in denial about the severity of her illness. April has a hard time talking about her diagnosis (she had to write it down), and seemed to be avoiding what she came to talk about although she expressed wanting to talk with someone objective who was not personally invested in her well-being. April was previously seen by a Pratt therapist, which she stated did not go well though she found her old psychiatrist â€Å"nice enough†, she felt that she was only a good listener with â€Å"nothing to say†.She seemed to be annoyed with the previous therapists attempts to contact her after she decided to stop going, although she did not let her know she would not be returning. April became very defensive when talking about her family, when this worker asked if she felt that her br other took up most of her mother’s time, she quickly shot the idea down. She presents as being exceedingly independent, yet extremely loyal to her family. April communicated that she is falling behind on her schoolwork, she seems particularly concerned with maintaining her current life and does not appear to be taking her diagnosis seriously.April expressed wanting to explore her other options of acupuncture, herbal therapies, and meditation even though her oncologist suggested she begin chemotherapy immediately. April appears to be experiencing an internal conflict and seems to have a hard time trusting others or asking for help. History/Antecedents: April stated that she had a cough that would not let up, as she grew tired of coughing in class she finally went to the health counter at Pratt. She was prescribed antibiotics, which did not help her cough.She had resigned herself to wait to speak to her dad, a retired army official now working for the US Department of Veterans Affairs. When she began experiencing night sweat she returned to the health center, where she was annoyed to be accused of taking diet pills or using cocaine. After being sent to the Brooklyn hospital for a chest x-ray, a big mass was discovered behind her spine. A bone marrow biopsy was done and she was diagnosed with stage three non-Hodgkin lymphoma. It has been five weeks since April’s diagnosis and she has not told her parents or anyone close to her.It is unclear if April is aware of the magnitude of her illness, though she stated she knows she has cancer, she does not appear to be taking the diagnosis seriously rather she is carrying on with her life as if nothing has changed. April expressed that perhaps she does not want treatment and maybe she would rather die than put her life in someone else’s hands. It is unclear if April truly believes that she has cancer. Past Solutions: As indicated previously, April received her diagnosis five weeks ago and presents as b eing in denial as to the seriousness it entails.She previously was seeing another therapist, however she did not like her and stopped going after only two sessions. It is not clear as to what was discussed in these sessions, as April only said that her previous therapist was not much older that her, had â€Å"nothing to say†, and told her â€Å"the same story twice†. She stated that she stopped going without telling her therapist she would not be returning and was overtly annoyed when the therapist tried to reach her many times after, which she felt was â€Å"over the top†.April stated she has not yet began seeking medical treatment, nor has she confided in her family as to her situation for their support. April seems overly concerned with the reaction her family will have upon receiving the news of her illness. It is likely that she is keeping this information from her family to protect them as well as to maintain her independence. Contributing Factors: Aprilâ €™s diagnosis of non-Hodgkin lymphoma was not brought on by any factors determined in the session. However, April’s tiredness and night sweats are probable symptoms of her illness.It is likely that April’s independence is making it hard for her to tell her family and friends about her illness. She also stated that her brother’s autism took up a lot of her mother’s time and that â€Å"no one talks about her† this could show where her independence developed from. April spoke about her recent break up with her boyfriend who she remains good friends with but has a new girlfriend from a well off family. April stated that she has not told her boyfriend or friends about her diagnosis; April may be believing her denial of her diagnosis and keeping it to herself, makes it less real.Her inability to talk about her diagnosis may be a factor of her need to control her life as an independent young woman and not wanting to ask for support with her illness sh ould be further explored. The Client System Functioning: April became defensive several times during this interview. She stated that she did not want to talk about her cancer diagnosis many times during the session. She expressed that she has been feeling tired and having trouble sleeping, experiencing night sweats and waking up in a soaked bed. Other than the above April appears to be still functioning at a high level nd is able to get to school and besides her recent assignments is doing fine at school. It should be noted that April appears physically to be in good health, she is a well-dressed, attractive young woman. She appears to be well spoken and intelligent, yet she is in denial about her illness. Strengths/Coping Skills: During this interview April was commended for her independence, also her loyalty towards her family was also a strength brought to her attention. April seems to have a strong support system, although she is not using it at the moment. She has family and fr iends who care about her.April’s ability to remain in school and continue on with her studies is also a strength to be noted. Her communication skills are well developed, even though she was unable to express herself in this meeting there is potential for it in the future. Relationships and Social Support: It is unclear what the extent of April’s relationship with her family, friends, or community is. As stated earlier, April is a very independent young woman and though she did mention her family in the interview, she has not told them about her illness as she does not want to put any stress on them.Further exploration regarding the depth and quality of her relationship is needed. During the interview, April expressed that she and her ex-boyfriend are still â€Å"good friends† and that they get along great. He however is unaware of her diagnosis. April mentioned she has other friends but no other details were provided. April seemed to take a liking to this worke r, and expressed being happy that this worker was older than she had expected. She seemed to have an easy time talking as long as she was guiding the conversation but closed up upon being asked questions she did not feel like answering.Resources/Obstacles: April acknowledged that she does not like to ask for help, she stated that she was able to go see a therapist at school. Though the sessions were quickly terminated they lead to her finding this practice and setting up an appointment. Although, she finds them inefficient, April identified the school’s health center and her oncologist as a present resource available to her. April mentioned her family but it is unclear if she sees them as a resource. She stated her brother suffers from autism and takes a lot of her mother’s time, and father is often busy.April also mentioned she has a good relationship with ex-boyfriend but acknowledged that she does not confide in him or her other friends. This suggests that April is used to fending for herself and her independence is an important resource to her. April’s need to control a situation presents as a obstacle for her, as she seems to close people off when they get too close to asking information she is not ready to share. This may have been the case with her previous therapist who she stopped seeing, claiming she was â€Å"incompetent†. April did not mention any other support systems.It is unclear if she has other individuals she can rely on and appears to have issues with relatedness. Professional Opinion April appears to be in denial about her diagnosis of stage three non-Hodgkin lymphoma and what it entails. April appears to be taking the diagnosis as a big inconvenience rather than recognizing the seriousness if holds. April has not began treatment, although her oncologist has recommended that she begin immediately. She appears to be an intelligent, independent, young woman; it is possible her apprehensions on sharing her diagnosis with family are related to her not wanting to lose her independence.April appears to be more concerned with what her family’s reactions to diagnosis will be and the stress it may cause them, rather than what the diagnosis means for her health. It is this workers opinion that April is used to taking care of herself and is fearful that her parents will not be there to support to her if she puts herself out there. April’s having chosen to look into alternative medical treatment, even with her oncologist’s advice to begin immediate treatment, shows her need to be in control of her life.It is this worker’s opinion that April is fearful of giving up the one thing she has depended on her entire life; her independence and ability to care for her. During the interview, April mentioned other relationships; her ex-boyfriend, his new girlfriend, and friends. While these people maybe able to provide support to her in the future, April is currently not ready to share her diagnosis or ask them for help. Plan An intervention plan was not created as April left without formulating a plan or scheduling a second session.However, it is this worker’s opinion that the following steps need to be taken; April needs to recognize that there is no shame in asking for help or relying on others in her time of need, April should talk to her oncologist about her considering alternative medicine and see how she thinks she should proceed, and April needs to tell her parents about her diagnosis. As she left without scheduling an appointment and this worker is unaware if she will call to schedule one, it is unclear of what will transpire. However, this plan will be further discussed with April if she does make a second appointment.

Never Let Me Go, By Kazuo Ishiguro - 1714 Words

We ask a question of who we are as both individuals and as humans are brought up in studies of addressing the crisis surrounding this subject area of science in regards to clones. In the novel â€Å"Never Let Me Go,† by Kazuo Ishiguro he addresses the issue about clones and how they grow up in an institution meant to get the students ready to conquer in a human environment. Ishiguro’s novel â€Å"Never Let Me Go† serves an approach to the â€Å"Cloning argument. In the novel a character named Kathy H was one of the primary ones who was cloned along with a few others. This helps us to answer the question of how clones should be treated in relation to human verses non-human concept, as Ishiguro attempts to define humanity through the eyes of Kathy H., a clone with experiences much like that of any ordinary human out there. Through the analysis of Ishiguro novel and the article â€Å"Science fiction and legal reality,† discussing the link between human an d clones and how in relationship to Ishiguro’s approach to the matter of cloning plays a part in Human like life form. I will seek to interpret and answer to the often yet odd question: what does it intend to be like a man in the tangible world of manipulation of clones? â€Å"I don’t agree upon this article of Cloning and the research and how it pertains to the novel â€Å"Never Let Me Go†, as I fully don’t believe in the cloning procedure for humans to have to work through this process in life, like the characters in the novel had to suffice.Show MoreRelatedNever Let Me Go, By Kazuo Ishiguro1068 Words   |  5 Pagesbeen increasingly getting better at cloning and thus attempting more complicated cloning. In the 2005 novel, Never Let Me Go, human clones are created to be organ donors for humans that need an organ transplant in order to survive. Clones look like humans, have feelings like humans but are not necessarily looked at as â€Å"human beingsâ €  in the novel. Throughout the novel Never Let Me Go, Kazuo Ishiguro’s expresses his belief that science has no limits and poses the questions ethically, where do humansRead MoreNever Let Me Go By Kazuo Ishiguro1512 Words   |  7 PagesBeginning to end, Kazuo Ishiguro’s speculative novel Never Let Me Go leaves readers wanting more—more closure, more answers, more facts. Throughout the entire novel, readers are left in the dark with few explicit details of the society or its origins. The shadowy, obscure Madame Marie-Claude is a paradigm for the motif of mystery and uncertainty throughout Never Let Me Go. Two to four times a year, preparations begin for Madame’s arrival at Hailsham without warning to the students. She visits, takesRead MoreNever Let Me Go, By Kazuo Ishiguro Essay2335 Words   |  10 Pagesknowledge. In Never Let Me Go, by Kazuo Ishiguro, the institution of Hailsham helps shelter the clones, yet inhibits them. In Frankenstein by Mary Shelley, Creature learns languages from his neighbors. The lack of an academic system causes a form of self-teaching. While self-learning is a form of self-realization as mentioned in Walter Kirn’s article â€Å"Lost In Meritocracy† Kirn learns from his experiences, Ellison from Invisible Man learns â€Å"street smarts† similar to the clones in Never Let Me Go in whichRead MoreNever Let Me Go By Kazuo Ishiguro1542 Words   |  7 PagesMary Shelley, Ray Bradbury, Michael Crichton, and Kazuo Ishiguro, to name a few, have all written books displaying these dangers. While reading these books, the dangerous, immoral actions and abuse of power seem evident, yet locating them in society is not quite as simplistic. The authors attempt to grant their audience a better way of finding these warning signs, while also providing an entertaining story. In his novel Never Let Me Go, Kazuo Ishiguro utilizes first-person narration, symbolism, andRead MoreNever Let Me Go By Kazu o Ishiguro Essay1928 Words   |  8 Pagesto have a great future, fall in love, get married, have a family, but most importantly have a wonderful life. What if your life had been planned out for you and the sole purpose of your existence was to donate your vital organs? Kazuo Ishiguro’s novel, Never Let Me Go is a tragic love story between two human clones that fall in love before they know what love truly is. The clones are raised until adulthood in Hailsham, a boarding school for clones, to later become organ donors. They are trainedRead MoreNever Let Me Go By Kazuo Ishiguro2000 Words   |  8 PagesIn the novel Never Let Me Go, Kazuo Ishiguro presents the story of Kathy H., and her friends Tommy and Ruth, who are growing up at Hailsham. Hailsham resembles an English contemporary boarding school, but one discovers that this school is specifically for clone children that have been created to donate their organs for the betterment of society. The author uses a descripti ve narrative by Kathy to present the story of the short lives of clones, and the human lives they lead with all the difficultiesRead MoreNever Let Me Go by Kazuo Ishiguro930 Words   |  4 Pages How do you classify rather someone is human or not? A tricky question has many different possible answers, but only a few that could be justified as being human. Kazuo Ishiguro has addressed this topic in his book Never Let Me Go. A reoccurring question throughout the novel is rather or not these clones are considered a human being or just another science project. Suspicious individuals of the surrounding communities in the novel, believed that the students were not human, because they couldRead MoreNever Let Me Go By Kazuo Ishiguro2932 Words   |  12 PagesIn Kazuo Ishiguro’s novel Never Let me Go, the proclaimed blasphemy of the process called cloning is not explained through scientific means, but is instead treated as an ordinary part of everyday life. Is this just a device used to convey a degree of empathy to Ishiguro’s text? Or has cloning become ‘humanised’ and is indistinguishable from what we would consider to be ordinary and mundane? There are firmly established archetypes in the Science Fiction genre of literature. The dystopian motif isRead MoreNever Let Me Go By Kazuo Ishiguro1386 Words   |  6 PagesAnother work that describes the life of minorities within society is Kazuo Ishiguro’s novel, Never Let Me Go. The main characters, Kathy, Ruth, and Tommy are students, but more importantly they are clones. They were produced for science and the harvesting of their organs, just as animals are harvested for their meat. The novel described them as being the same as the majority human population, with the only difference being that they were created by science rather than physically born. These studentsRead More The novel Never Let Me Go by Kazuo Ishiguro740 Words   |  3 PagesSeveral years ago a novel was written that threw the science fiction genre on its head because of the way that it tells the story and twists the ideas of typical book genres. The novel Never Let Me Go, a story by acclaimed author Ka zuo Ishiguro is about a young lady and her friends, figuring out who they are from adolescence to adulthood. While at first this may seem a typical coming of age story, the novel starts to turn into a science fiction story and goes back again and forces readers to change